Top Superinvestors Are Buying Procter & Gamble Co. (PG)

According to the latest 13F filings, several prominent investors increased their holdings in Procter & Gamble Co. (PG) this quarter, highlighting renewed confidence in the company’s defensive earnings profile, global brand strength, and ability to compound cash flows through pricing power and scale.

---

AQR Capital Management LLC (Cliff Asness)
Shares: 2,483,354  Change: +1,385,607  Value: $0.38B

Cliff Asness made the largest incremental purchase this quarter, more than doubling AQR’s position. The sizable increase reflects strong quantitative appeal, likely driven by PG’s earnings stability, improving margins, and attractive risk-adjusted returns within the consumer staples sector.

---

Grantham, Mayo, Van Otterloo & Co. LLC (Jeremy Grantham)
Shares: 548,025  Change: +137,841  Value: $0.08B

Jeremy Grantham added meaningfully to GMO’s stake, reinforcing long-term confidence in Procter & Gamble as a defensive compounder. The move aligns with GMO’s preference for high-quality global franchises capable of preserving purchasing power amid inflationary environments.

---

Fisher Asset Management, LLC (Ken Fisher)
Shares: 11,008,454  Change: +40,941  Value: $1.69B

Ken Fisher continued to build on an already very large position. The incremental addition underscores confidence in PG’s global scale, category leadership, and consistent organic growth driven by pricing discipline and brand investment.

---

Bridgewater Associates, LP (Ray Dalio)
Shares: 141,455  Change: +8,546  Value: $0.02B

Ray Dalio modestly increased Bridgewater’s exposure, consistent with a macro-defensive allocation. PG’s stable demand profile and resilience across economic cycles fit well within a risk-balanced portfolio framework.

---

Fundsmith LLP (Terry Smith)
Shares: 4,577,040  Change: +4,760  Value: $0.70B

Terry Smith added incrementally, reinforcing Fundsmith’s long-standing conviction in Procter & Gamble as a high-quality business with strong brands, durable margins, and exceptional free cash flow generation.

---

Gotham Asset Management, LLC (Joel Greenblatt)
Shares: 79,456  Change: +3,921  Value: $0.01B

Joel Greenblatt increased Gotham’s position, consistent with a quantitative value approach emphasizing return on capital, earnings durability, and downside protection within mature consumer franchises.

---

GAMCO Investors, Inc. et al. (Mario Gabelli)
Shares: 59,310  Change: +140  Value: $0.01B

Mario Gabelli made a small but positive adjustment, signaling continued confidence in PG’s brand equity and long-term intrinsic value supported by steady cash generation.

---

New Position – Maverick Capital Ltd (Lee Ainslie)
Shares: 24,110  Change: NEW POSITION  Value: ~$0.00B

Lee Ainslie initiated a new position, suggesting emerging conviction in Procter & Gamble’s defensive growth characteristics and its role as a stabilizing compounder within a broader equity portfolio.

---

Overall takeaway
This quarter’s buying activity in Procter & Gamble shows accumulation across quantitative, value, macro, and long-term fundamental investors. The pattern reinforces PG’s standing as a premier consumer staples compounder—offering pricing power, global diversification, and durable cash flows well-suited for uncertain economic conditions.